Xemorrah – Fernando Velez

Client: Jiaxun Li
Creative Director: Fernando Velez
Photography: Khalil Covington

Jiaxun Li's Xemorrah is a world referenced from the garden of earthly delights. The structures and scenery were done to compliment the sharpness of the clothes.
Pulling elements from the garden of eden, heaven and hell. We wanted to create a seamless combination that would work in different print editorials.

Starting at the Garden of Eden, we wanted to create a lush florar scenery that resembles the ones in the triptych in a more realistic manner. Using some of the iconic structures we tied it back to the paintings.

Descending from heaven to hell. A visual representation of the lush flora drying up after crossing the lakes connecting heaven and hell.

Finally we land in heaven, where it's more arid and resembling the remnants of a long war. Where structures have decayed for so long that there is barely anything left.